Shop Brummel

The success
The core business of this company is the children’s wear (from 0 to 16 years old). Its own trademarks are BRUMS, Mek and Mek Bebè.
These lines of products, are a part of Preca Brummel,that is the leading company in childrenswear.It is successful because she has lots of franchisees. And produces not only childrend’s wears but also a young and comfortable pre-maman’s wear.

Since the 1st July 2003 also the label “Bimbus” has been part of Preca Brummel Group. This is a chain of shops for babies (the former chain of Coin Group).  

Brummel S.p.A. also sells artiche of clothing for men and women, distributed in many chains of shops.

Porto di Panama is the main brand for menswear, while Carol and Donna Carol are the most popular brands for women’s wear.  

The distribution
Preca Brummel S.p.A. has got more than 2000 dealers, 20 shops gone by the name of Happening, 228 franchesees,77 Bimbus’ dealers and 2 outlets.  

The new internations markets
Preca Brummel S.p.A. is expanding abroad its activity, especially in Spain and in the Eastern Europe, where its presence is very strong.  

THE MISSION

The key to success
"Only who use to be a winner can improve himself.”
Preca Brummel’s mission wants to meet the customers’ requirements, involving them and becoming a winner company.  

The key point are the relation quality-price, where high-quality means good prices and the creation of popular and fashionable collections .

Preca Brummel S.p.A.had a turnover of 130 millions of euros in 2002. This an efficient company with strong values that can produce with inventiveness..

A winning future
Preca Brummel S.p.A  wants to extend the industry of the childrenswear opening new Brums and Bimbus stores both in Italy and abroad. Also wants to develop the franchising system.  

The features of the company are fairness, capacity, and credibility, experience and care of the details, from the production to the distribution.

Preca Brummel can offer assurence and optimism in the market and look for new trends and styles for kids and teenagers.

At the same time, the company wants to create menswear, women’s wear and children’s wear colletions through the chain called “Happening”.

The story

A story of great value
"Behind a big reality, there is often a simple idea."
Preca Brummel was founded in the fifties, when Giovanni Prevosti founded PREGIO (PREvosti GIOvanni). It was a little workroom in the textile sector that seized all the opportunities to expand the activity.
In 1955 also Ugo, Giancarlo and Giorgio Prevosti started to work in the company. They create the first collection of children’s wear and they take on 50 employees.
In 1968 they started producing the parkas and the sales grew up. They were always looking for new lines of clothing with innovative textiles.  The phenomenon of the coat lodens made them produce almost 800,000 articles of clothing, while the employees became more then a hundred.

The growth
In the Seventies, Giuseppe Prevosti came to work in the company and now is the managing director.  

Preca Brummel S.p.A. was in the large-scale retail trade, and cooperated with Coin, Upim, Rinascente and Standa. The managers were studying new strategies.
It was founded  PRECONF, a productive structure with workrooms. The company wanted to expand the activity abroad, in Rumenia, Thailand , China and India.

The multi-brand strategy
In the Eighties the company started a new multi-brand strategy. In 1981 it was took over by the management and controller by BRUMMEL S.p.A a firm that produced children’s wear.

In 1984 PREGIO, tha basic company, and Carol (menswear and women’s wear) merged together, and so PRECA was founded.  

In 1996, also MECCANO and KOBOL, two memorable brands of children’s wear, merge together, and so MEK was founded. The clothes are for kids from 0 to 16 years old, who like a dynamic look.
Nel 1999 BRUMMEL opened the Happening dealers, with articles of clothing for families and a wide range of menswear, women’s wear and children’s wear.

Children’s wear collections

Children’s wear has been a fundamental part for this Group for more than 20 years. As a matter of fact, it is the core business of Preca Brummel and represents the 80% of the turnover.

Every clothe is the perfect mix of stuff, colours, textiles and embroideries, and it is young and dynamic.  

Sicurezza, solidità e certezza di soluzioni sono la formula che permette a Preca Brummel is a inning and competitive company in this sector, thanks to the assurance and fairness that offers.  

Preca Brummel’s brands for children’s wear are: Brums; Mek; Bimbus; Suomy.

BRUMS
Target: 25-44 years old mothers.
Positioning: medium-high.

Every collection is fashionable and trendy.  

MEK
Target: 25-44 years old mothers.
Positioning: medium.

Fashionable products: clothes for kids (2-16 years old) are colourful and made with high-quality textiles.  

Distinguishing marks : wide range of items and targeted marketing for this brand..

BIMBUS
Target: 25-44 years old mothers.
Positioning: medium.

Fashionable products: original, colourful and pleasant children’s wear (0-14 years old).

Distinguishing marks:  high-quality for good prices and care of the details.  

SUOMY
Target: kids and teenager (8-16 years old)

Positioning: medium-high.

Fashionable products: PRECA BRUMMEL designs an aggressive, funny and colourful look for SUOMY. It is for those who love motor cycling and want to look like their idols. There are embroidered and printed T-shirts, sweatshirts, jeans and jackets that are similar to pilots’ wear.  

This is an international brand internazionale that products and sells children’s wear.

Distinguishing marks: colourful printings and embroideries. This is the best and most comfortable wear for those who love go motorcycling.